Q: What is your Business Intelligence Manager role at Telenet?

R: I work in the B2B marketing department, within a team in charge of CRM and Market Intelligence.
We have the responsibility of "targeting" for all our marketing actions, whether for surveys, commercial actions by letter, by e-mail, etc.
We also manage telemarketing operations with the goal of making appointments for our salespeople in the field.
Finally, we give insights to our management teams based on what we see in the data at our disposal: what can be done as segmentation, how to go further compared to the way we currently work. Our goal is to improve our lines of work to improve efficiency.

Q: You are in charge of B2B marketing activities at Telenet. With what types of companies do you work?

R: We work with all types of businesses, from single companies with no employees to large companies.

Q: What are the needs that initiated the business relationship EMB and Telenet?

R: We chose EMB to meet all of our needs regarding our marketing actions.
We work every day with data like emails or phone numbers. It is therefore necessary for us to rely on a partner who can provide us with these data, while respecting our quality and quantity requirements.
For example, EMB allows us to get very quickly all the information we need regarding newly created companies.

Q: Why EMB rather than another actor? What differentiates EMB on the market and convinced you to work with them?

R: What is predominant in our relationship with EMB is first and foremost the customer contact we have with their teams. We discuss our needs together, then put into perspective the solutions developed by EMB to define together the most efficient way to work.
EMB is a partner who listens to us and provides us with tailor-made answers to our requests.

Q: EMB is also able to provide you with datas that others do not have ...

R: Indeed, EMB is a well-established and long-established player in our Belgian market.
This implies that we have specific data that we are looking for, and in several languages, an essential parameter for us.
Above all, EMB has understood the needs of the market and is listening to get new data if we express the need.
Finally, EMB has anticipated new standards such as the RGPD and provides us with data that complies with the compliance rules currently in force.

Q: What is EMB's place in relation to your other suppliers?

R: We use several suppliers, each of whom has their specificity. EMB provides us with an average of 250,000 to 500,000 lines of data per year. This makes EMB our leading data provider, since it can represent up to 80% of the total amount of external data we use each year as part of our various marketing actions.

Q: What do EMB solutions bring you on a daily basis?

R: First and foremost a valuable time saver, in particular because we are very satisfied with the quality in terms of the amount of data delivered. But it is also the enrichment of data operated by EMB that brings us value and allows us to optimize our campaigns.

Q: Do you have other projects in progress with EMB?

R: It's a bit early to unveil everything, but we do believe we're relying on EMB's expertise around what's called profiling.

Q: If you had to describe your business relationship with EMB in a few key words?

R: I would say that we listen and maintain a personalized relationship with our customers, which allows us to quickly deliver relevant and quality data.