Q: What is your role at EMB?

R: I am in charge of the commercial activity of EMB in France. I am in contact with all our clients, whether they are direct clients or partners.

So I interact a lot with our customers to identify their needs and respond to them, but also with our partners to understand how their business works and how EMB can take part.

Q: Who are EMB customers and partners?

R: Mostly large companies in the data and marketing market with regard to our partner clients. These companies use our data to enrich their own databases and offer packaged offers. Our direct customers come to us according to specific needs that our data can answer.

Q: How are EMB offers to its customers materialized?

R: First, there are offers around our B2B data. We have 4 million business emails, but also other contact channels against landline phones, mobile phones, postal addresses and Siret numbers. But also many qualitative criteria that allow fine targeting: people function, size of companies, CA, NAF code... as well as criteria based on reactions to communication campaigns.

Q: and for the B2C part?

R: Again, we have a large amount of data: 16 million emails, 2.8 million landline numbers, both in mobile numbers. And also many qualitative criteria that can refine the customer knowledge: date of birth, socio-professional category, centers of interest, place of residence.

As part of our offerings, these criteria are essential to offer our customers precise qualitative targeting and the best means of communication for their campaign.

Finally, it is important to note that all our offers comply with the new RGPD regulations, a point on which we are particularly vigilant.

Q: What other types of services are offered by EMB?

R: We are also able to offer more technical services. For example, we can perform a database audit for a customer: is this database well built, complete, easy to use? Depending on the diagnosis, we propose actions and services to solve the detected problems: cleaning and duplicating the base as well as a possible additional enrichment.

Finally, and this is one of the specificities of EMB, we propose to create a database from A to Z: search the data, collect it, make it reliable, ensure that the database meets the legal criteria. With our methods and teams of specialists, we accompany clients looking to get started on a specific activity.

Q: What are the main features of EMB's databases for its customers?

R: What is important today in the data market is to have the most qualitative databases possible, which allow the implementation of very fine and precise customer targeting for commercial prospection.

The other crucial point is the respect of the compliance and in particular the RGPD. At EMB, we are very committed to the respect of the consent of the people whose data are our bases. We have also created the EMB club which allows everyone to read the data we have, to access and modify it to receive only information deemed useful and necessary.

Q: What are the upcoming innovations at EMB?

R: We are working more and more to involve the consumer in the creation of our databases, so that their interests are valued in campaigns implemented by advertisers.