Q: What is the business of data manager?

R: My role is mainly to enrich our databases. I am therefore responsible for identifying the data available and for formatting it in order to be able to exploit it.

For example, when our customers and prospects have very specific requests for certain campaigns. Sometimes we already have these data. In the opposite case, we are looking to find them to enrich our current bases and thus be able to offer the widest possible range of datas.

Q: What types of data are you looking for to feed your databases?

R: At EMB we are specialists in data, especially emailing. We systematically seek to reconstitute what we call "a whole line": email, name, first name, company, postal address, post.

It is therefore a question of finding and being able to use as much information as possible about a professional who works in a company. And all this, of course, in respect of the current legislation.

Q: The quality control of the information collected is very important at EMB. What types of processes are put in place at this level?

R: Before we even offer them to our customers and include them in our databases, we test and verify all the data. This type of process ensures that we can have fresh data and quality.

Q: And compared to the regulatory constraints that harden?

R: In B2B, we work with data that is public and that we can exploit. For example, I'm thinking of information available on sites like data.gouv. We cross our bases with this information which allows us to reconstruct "whole lines".

Q: What difficulties do you encounter in collecting public data before being able to inject them into your databases?

R: All our databases are standardized according to our standards and, indeed, the collected data arrive in bulk. We must treat them and then assign them to the right place.

So we work the data to be useful and above all usable by exploiting our human know-how to cross the bases and ensure the veracity of the information collected.

Q: The human factor is thus constitutive of the computer processes that you put in place for these operations?

R: Absolutely. This is not a purpose to retrieve information on the internet. The important thing is to know what we want to do with this information and where to place them to treat them effectively.

For this it is necessary that the recovered information is standardized in specific fields to facilitate their use.

Q: How are EMB technical teams exchanging around these standards issues?

R: We make regular points, every week, during which we exchange around our practices and technical or regulatory developments that may impact the way we work.

Q: This is part of the interactions between the different members of EMB's technical teams. What are the others?

R: Based on the needs identified by each, we send information to our Technical Director, Steeve Daraize, who then coordinates our requests and solicits our developers so that we can offer the appropriate solutions. This is how we automate certain processes when it appears that they save time for our teams and our customers.

Q: DMP, data lake, etc. Do these new trends around data also affect the way you work?

R: These are trends that we naturally follow and need to seize, especially to facilitate work with the other technical teams of the Kompass Group of which we are an entity. This is also true for standards and standards as well as for the tools that will ultimately be used within the group.

Q: In a few key words or a sentence, how to define in a synthetic way the qualities of a good Data Manager?

R: I would say concentration, research and quality. But also always be attentive to the needs of the customer in order to constantly offer them innovative solutions.