Q: What are your missions as a Data Developpeur at EMB?

R: I am in charge of database administration. My role is to guarantee two essential factors in our business: the consistency of the data that make up our databases, and the permanent accessibility of these databases, for us and for our clients.

Whether enriching or cleaning our bases, the work is daily.

Q: You work on the "API-sation" of EMB data, namely the collection, cleaning and enrichment of data. What is your role in this process?

R: I intervene to automate the collection of data or to clean them, according to the rules and standards that we have put in place. It is only once these processes are applied that the data are integrated into our databases.

To summarize, I often say that my missions have a specific goal: to shape the data so that they are "edible" for our different bases. These tasks are essential if you want to distribute quality data.

Q: How much data is managed by EMB?

R: For France, we manage about 16 million data in our B2C database and 4 million in our B2B database. For the Benelux, we manage more than 2 million B2C and B2B data. We also cover other geographic areas, with an average of 2 to 3 million data for each of these areas.

Q: Computer engineer training, you develop including automats integration. How do they work?

R: We collect and deliver B2B or B2C data, compliant with the RGPD and corresponding to the requests of our customers or prospects, and this according to the geographical areas they wish to target.

Once these parameters are known, I develop programs that "mill" the data present in our databases.

These computer programs apply the requested filters and then format the data according to the formats desired by our customers. Finally, the data is delivered directly to secure FTP at our customers.

Q: Many rules weigh on data providers. What technical elements are in place at EMB to guarantee the "compliance" of the distributed data?

R: We intervene even before distributing the data to our customers and clean them if necessary to ensure compliance.

We also rely on regular exchanges with our customers to update our various databases to remove certain information, when our partners inform us of a request for unsubscription for example.

Q: What other advantages do these exchanges of information have with your customers?

R: We focus on what we call acts of action, such as a click made by a user to open an email. This information allows us to test the reactivity of the profiles present in our different databases.

This helps to improve the freshness of the data we administer. Which is good for us and for our customers. In parallel, we continue our research to go further in the granularity of information that can serve our purpose of always delivering the freshest data to our customers.